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What Does URCM Do?

URCM is the chief communications organization for the University of North Texas, so URCM operates on a university-wide level to support institutional goals and initiatives — from reaching enrollment goals to promoting research successes and all manner of objectives in between. It’s our primary job to promote and protect the UNT brand and image. We do this by working across internal and external departments to help meet and support the communications and marketing needs of all university divisions. If you need help promoting your division, your work, your team or your story, we are here to help you.

URCM works to:

  • Advance and protect UNT’s institutional identity and reputation
  • Reinforce and grow UNT’s brand in graphics, images and words
  • Increase UNT’s visibility in public and in the higher education marketplace
  • Support UNT’s student recruitment, retention and graduation goals
  • Strengthen UNT’s relevance and value to key audiences, including alumni, donors, faculty and staff

What’s your goal? We’re here to help you – and UNT – succeed.

Industry Awards

URCM and PDS win high-ranking awards for the material we produce every year from national and international industry organizations. Here are a few examples. See a complete list of all of URCM and PDS awards.

Freshman Viewbook Vol. 1
UNT Freshman Viewbook, Vol. 1, Direct Mail/Brochure

Platinum - 2017
Toulouse Graduate School Viewbook
Toulouse Graduate School Viewbook, Vol. 1, Direct Mail/Brochure

Gold - 2017
UNT then and now
Institutional Identity Programs

See the UNT at 125 video on YouTube, UNT 125th Anniversary website, special issue of The North Texan, numerous printed collaterals, news promotions.

Gold - 2017
UNT Cowboys Partnership
Total Advertising Campaign: UNT Partnership with Dallas Cowboys

Gold & Best of Show - 2017